Your Communications Partner
Nickie Peña
PR + Marketing Consultant
With more than 15 years of experience, Nickie has a deep understanding of the ever-evolving media landscape. She is an expert at developing PR strategies, executing on media relations efforts, leading multi-faceted marketing campaigns, and building internal teams for organizations in the nonprofit, entertainment, food/beverage, and sports sectors.
Born and raised in San Diego County, her passion for telling the important stories of America’s Finest City runs deep. She is skilled at cultivating unique connections with top national media and key stakeholders from Southern California and beyond, previously serving regional and international brands like Stone Brewing, White Labs Inc., San Diego Brewers Guild, Girl Scouts San Diego, Major League Rugby, and San Diego Legion Rugby.
Outside of her career, Nickie is active in her community. She has spoken on multiple panels and summits for San Diego Brewers Guild, Pink Boots Society, and California Craft Brewers Association. She is a member of MANA de San Diego, the nonprofit organization empowering Latinas through education, leadership development, community service, and advocacy. Nickie also serves on the board of directors for Voice of San Diego.
If she’s not pitching local media or developing strategic marketing communications campaigns for her clients, you can likely find Nickie cheering on the San Diego Padres or traveling with her husband in search of the coolest world-class, fine-dining chefs.
Awards and Accolades:
San Diego Business Journal, Latino Business Leader of Influence Honoree (2024)
San Diego Business Journal, 40 Next Top Business Leaders Under Forty (2023)
PRSA San Diego/Imperial Counties, Bronze Bernays Award of Merit – ‘San Diego’s New Major League Rugby Team,’ Press Conferences (2018)
PRSA San Diego/Imperial Counties, Bronze Bernays Award of Merit – ‘Stone Brewing Just Says No to Big Beer,’ Editorial/Op-Ed Columns (2016)